Terrachoco

Concept

Terrachoco is a startup that markets chocolate bars with unusual tastes and shapes. Founded in 2020, it seduces young and old alike thanks to its tasty and gourmet side. With its natural chocolate, without preservatives and produced in France, the startup strives to follow the path of organic and zero waste. For the preparation of its chocolates, Terrachoco uses French producers for its milk from Savoie and its cocoa from Nantes. And the packaging is 100% recyclable.

Target

Children are invited to discover new flavors with the brand's chocolate. They are invited to develop their gustatory sensitivity.

All adults, beginners as well as amateurs, can also discover new chocolates with subtle tastes that will lead them to savor many flavors. The ecological dimension can also play a role in the consumer's choice.

Goals

The main objective of Terrachoco is to create a website to expand its chocolate marketing and increase its customer base. The website should be in the same atmosphere as the brand: sober and aesthetic. The background is dark, I added touches of bright colors to refer to the atypical flavors of chocolates. The second objective is to extend the brand's reach on social networks in order to build relationships with consumers and create a strong community.

Mockup

Creation of wireframes